Work

Beyond technology acceptance: Brand relationships and online brand experience

Year: 2011

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2011.07.019

Authors: Anna Morgan-Thomas, Cleopatra Veloutsou

Institution: University of Glasgow

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2160709242

FWCI: 25.05

Cites: 82

Cited by: 541

Related to: 10