Work

Warenwelt und Marketing im kulturellen Wandel

Year: 1994

Type: book-chapter

Source: VS Verlag für Sozialwissenschaften eBooks

DOI: 10.1007/978-3-322-85088-1_2

Author: Gerhard Schulze

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2160740139

FWCI: 3.178

Cites: 4

Cited by: 7

Related to: 10