Work

Customers as Resource Integrators: Styles of Customer Co-creation

Year: 2009

Type: conference-paper

Source: UWA Profiles and Research Repository (University of Western Australia)

Authors: Janet R. McColl‐Kennedy, Stephen L. Vargo, Tracey S. Dagger, Jill Sweeney

Institution: The University of Western Australia

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W2160740147

FWCI: 9.479

Cites: 36

Cited by: 35

Related to: 10