Work

Predicting consumer behavior with two emotion appraisal dimensions: Emotion valence and agency in gift giving

Year: 2014

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2014.04.002

Author: Ilona E. de Hooge

Institution: Erasmus University Rotterdam

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2160805302

FWCI: 7.464

Cites: 94

Cited by: 50

Related to: 10