Work

Branding capability of technology born globals

Year: 2010

Type: article

Source: Journal of Brand Management

DOI: 10.1057/bm.2010.47

Authors: Liliya Altshuler, Veronika V Tarnovskaya

Institution: Lund University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: green

OpenAlex ID: W2160898586

FWCI: 2.85

Cites: 52

Cited by: 45

Related to: 10