Work

Consumers and Consumption

Year: 2004

Type: review

Source: Annual Review of Sociology

DOI: 10.1146/annurev.soc.30.012703.110553

Authors: Sharon Zukin, Jennifer Smith Maguire

Institutions: The Graduate Center, CUNY, City University of New York, Brooklyn College, University of Leicester

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2160948074

FWCI: 9.943

Cites: 113

Cited by: 429

Related to: 10