Work

Pete Rozelle: Developing and Communicating the Sports Brand

Year: 2008

Type: article

Source: International Journal of Sport Communication

DOI: 10.1123/ijsc.1.3.361

Author: John A. Fortunato

Institution: Fordham University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2161262003

FWCI: 2.177

Cites: 33

Cited by: 13

Related to: 10