Work

The optimal ratio between advertising and sales income

Year: 2006

Type: article

Source: International Journal of Revenue Management

DOI: 10.1504/ijrm.2007.011194

Author: Andrea Mangani

Institution: University of Pisa

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2161306379

FWCI: 8.188

Cites: 23

Cited by: 11

Related to: 10