Work

The Moderating Influence of Advertising Context on Ad Repetition Effects: The Role of Amount and Type of Elaboration

Year: 2007

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/513044

Author: Prashant Malaviya

Institutions: INSEAD, INSEAD, INSEAD

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2161363814

FWCI: 8.264

Cites: 26

Cited by: 74

Related to: 10