Work

Multimedia Rights Holders and Athletic Sponsorship: a System Theory Case Study of the University of Alabama

Year: 2012

Type: dissertation

Author: Elizabeth Brandt Garrison

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2161547762

Cites: 26

Cited by:

Related to: 10