Work

To Serve Man: A Marketing Manifesto (and an Article That Should Not Have Been Necessary)

Year: 2012

Type: article

Source: Journal of Public Policy & Marketing

DOI: 10.1509/jppm.12.095

Author: John F. Gaski

Institution: University of Notre Dame

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2161690761

FWCI: 6.385

Cites: 61

Cited by: 18

Related to: 10