Work

Implementing the Marketing Concept at the Employee-Customer Interface: The Role of Customer Need Knowledge

Year: 2009

Type: article

Study design: Observational Study

Source: Journal of Marketing

DOI: 10.1509/jmkg.73.4.064

Authors: Christian Homburg, Jan Wieseke, Torsten Bornemann

Institutions: The University of Melbourne, University of Mannheim, Ruhr University Bochum

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2161856633

FWCI: 43.47

Cites: 106

Cited by: 431

Related to: 10