Work

Effects of store image and store brand price-image on store brand purchase intention: Application to an emerging market

Year: 2012

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2012.03.010

Author: Mbaye Fall Diallo

Institution: Aix-Marseille Université

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

OpenAlex ID: W2161954880

FWCI: 27.81

Cites: 47

Cited by: 283

Related to: 8