Work

Technological and Cultural aspects of the use of Mobile Marketing Evidence from Cyprus

Year: 2007

Type: conference-paper

Study design: Observational Study

Source: International Conference on Next Generation Mobile Applications, Services and Technologies (NGMAST)

DOI: 10.1109/ngmast.2007.4343396

Authors: Despo Ktoridou, Epaminondas Epaminonda, Demetris Vrontis

Institution: Intercollege

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2161955362

FWCI: 3.195

Cites: 8

Cited by: 9

Related to: 10