Work

The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior

Year: 2004

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/383426

Author: Pankaj Aggarwal

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2162135496

FWCI: 42.13

Cites: 62

Cited by: 1,127

Related to: 9