Dual Emphasis and the Long-Term Financial Impact of Customer Satisfaction
Year: 2005
Type: article
Source: Marketing Science
Authors: Vikas Mittal, Eugene W. Anderson, Akin Sayrak, Pandu Tadikamalla
Institutions: University of Pittsburgh, Rice University, University of Michigan
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
Funder: American Society for Quality
OpenAlex ID: W2162157310