Work

Modeling Customer Lifetime Value

Year: 2006

Type: article

Source: Journal of Service Research

DOI: 10.1177/1094670506293810

Authors: Sunil Gupta, Dominique Hanssens, Bruce Hardie, Wiliam Kahn, V. Kumar, Nathaniel Lin, Nalini Ravishanker, S. Sriram

Institutions: Harvard University, Marketing Science Institute, University of California, Los Angeles, London Business School, Capital One (United States), University of Connecticut

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2162244340

FWCI: 60.17

Cites: 104

Cited by: 810

Related to: 10