Work

Guilty Pleasure or Pleasurable Guilt? Affective Experience of Impulse Buying in Hedonic-Driven Consumption

Year: 2010

Type: article

Source: Journal of Hospitality & Tourism Research

DOI: 10.1177/1096348010384876

Author: Li Miao

Institution: Purdue University West Lafayette

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2162333299

FWCI: 6.651

Cites: 60

Cited by: 84

Related to: 10