Factors influencing customer satisfaction with the success factors identified in the insurance industry
Year: 2013
Type: article
Study design: Observational Study
Abstract: This article gives the customer satisfaction survey, and factors affecting the insurance industry, according to insurers. First, a study using Servqual model (service quality factors) was investigated; therein, customer satisfaction and other indicators and factors in the success of the insurance companies were identified. Finally, factors such as access, customer response time and trust in customer satisfaction as the most important factors were identified and understanding the customer, credit, insurance, and customer relationship can be identified as the most influential indicators of success in the insurance industry.
Key words: Customer satisfaction, service quality, critical success factors.
DOI: 10.5897/ajbm11.2051
Authors: Hossein Vazifehdust, Sahel Farokhian
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2162651385