Work

Effects of sales promotion type and promotion depth on consumer perceptions: the moderating role of retailer reputation

Year: 2014

Type: article

Source: The International Review of Retail Distribution and Consumer Research

DOI: 10.1080/09593969.2014.918047

Authors: Barney G. Pacheco, Aadil Rahman

Institution: University of the West Indies

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2162686253

FWCI: 5.332

Cites: 51

Cited by: 28

Related to: 10