Work

The influence of product, manufacturer, and distributor characteristics on consumer interest in direct marketing offerings

Year: 1989

Type: article

Source: Journal of Direct Marketing

DOI: 10.1002/dir.4000030307

Authors: Ishmael P. Akaah, Pradeep K. Korgaonkar

Institutions: Wayne State University, University of Pennsylvania, Georgia State University, Florida Atlantic University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2162876322

FWCI: 4.208

Cites: 21

Cited by: 13

Related to: 10