Work

Evaluating the effects of advertising and sales promotion campaigns

Year: 1988

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/0019-8501(88)90015-6

Authors: C. Whan Park, Martin S. Roth, Philip F. Jacques

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2162879438

FWCI: 5.067

Cites: 12

Cited by: 25

Related to: 10