Work

King or Pawn? The Role of the Australian Beer Drinker

Year: 2001

Type: article

Source: UWA Profiles and Research Repository (University of Western Australia)

Author: Simone Pettigrew

Institution: The University of Western Australia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2162884859

FWCI: 1.579

Cites: 34

Cited by: 11

Related to: 10