Work

A ReExamination of Post-Experience Advertising Effects: The Moderating Role of Accuracy Motivation

Year: 2008

Type: article

Authors: Kunter Gunasti, Hans Baumgartner, Min Ding

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2163076869

FWCI:

Cites: 11

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Related to: 10