An Investigation of Children's Ability to Identify Sponsors and Understand Sponsorship Intentions
Year: 2012
Type: article
Source: Psychology and Marketing
DOI: 10.1002/mar.20573
Authors: Reinhard Grohs, Udo Wagner, Regina Steiner
Institutions: Universität Innsbruck, University of Vienna
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2163131841