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Co-creating brands: Diagnosing and designing the relationship experience

Year: 2008

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2008.05.013

Authors: Adrian Payne, Kaj Storbacka, Pennie Frow, Simon Knox

Institutions: UNSW Sydney, Nyenrode Business University, The University of Sydney, Cranfield University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2163509832

FWCI: 37.2

Cites: 90

Cited by: 748

Related to: 9