Work

Competing Loyalty Programs: Impact of Market Saturation, Market Share, and Category Expandability

Year: 2008

Type: article

Source: Journal of Marketing

DOI: 10.1509/jmkg.73.1.093

Authors: Yuping Liu, Rong Yang

Institutions: Old Dominion University, State University of New York, SUNY Brockport

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2163723143

FWCI: 24.8

Cites: 57

Cited by: 265

Related to: 9