Work

Profiling intrinsic deal proneness for HILO and EDLP price promotion strategies

Year: 2003

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/s0969-6989(03)00040-7

Author: Hans Pechtl

Institution: Universität Greifswald

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2163848288

FWCI:

Cites: 44

Cited by: 43

Related to: 10