Work

Brand equity, switching costs, customer satisfaction and customer loyalty: A study among selected oil companies in Uganda

Year: 2009

Type: dissertation

Author: Eunice Kesande

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2163868323

Cites: 16

Cited by:

Related to: 10