Work

Don’t Call Me “Brand Loyal”: The Role of Market Metacognition on Market-Related Labeling Effectiveness

Year: 2013

Type: preprint

Source: RePEc: Research Papers in Economics

Authors: Julien Bourjot-Deparis, Gwarlann Caffier de Kerviler, Romain Cadario

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2164033413

Cites: 18

Cited by:

Related to: 10