Work

Markenführung und Public Relations

Year: 2004

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-663-01557-4_63

Authors: Günter Bentele, Jörg Hoepfner

Institution: Leipzig University

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2164060004

FWCI: 2.237

Cites: 25

Cited by: 11

Related to: 10