Work

Using Brand Characters to Promote Young Children's Liking of and Purchase Requests for Fruit

Year: 2010

Type: article

Source: Journal of Health Communication

DOI: 10.1080/10810730.2010.529487

Authors: Simone M. de Droog, Patti M. Valkenburg, Moniek Buijzen

Institution: University of Amsterdam

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: closed

OpenAlex ID: W2164156743

FWCI: 16.17

Cites: 42

Cited by: 108

Related to: 10