Work

“One-deal-fits-all?” On Category Sales Promotion Effectiveness in Smaller versus Larger Supermarkets

Year: 2011

Type: article

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2011.05.001

Authors: Hans Haans, Els Gijsbrechts

Institution: Tilburg University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2164246459

FWCI: 2.783

Cites: 66

Cited by: 55

Related to: 10