Work

Moderating effect of nationality on country-of-origin perceptions: English-speaking Thailand versus French-speaking Canada

Year: 2007

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2006.11.004

Authors: Sadrudin A. Ahmed, Alain d'Astous

Institutions: University of Ottawa, HEC Montréal

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2164779535

FWCI: 10.63

Cites: 38

Cited by: 58

Related to: 10