Work

Applying organisational capability models to assess the maturity of digital-marketing governance

Year: 2010

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/02672571003612192

Author: Dave Chaffey

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2165223501

FWCI: 3.123

Cites: 15

Cited by: 76

Related to: 10