Work

A cross‐cultural analysis of television advertising in the UK and the Czech Republic

Year: 2001

Type: article

Source: International Marketing Review

DOI: 10.1108/02651330110695611

Authors: Radka Koudelova, Jeryl Whitelock

Institutions: London Metropolitan University, University of Salford

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2165282798

FWCI: 1.579

Cites: 21

Cited by: 76

Related to: 10