Work

The Role of Relational Embeddedness in Retail Buyers' Selection of New Products

Year: 2006

Type: article

Source: Journal of Marketing Research

DOI: 10.1509/jmkr.43.4.580

Authors: Peter Kaufman, Satish Jayachandran, Randall L. Rose

Institutions: Illinois State University, University of South Carolina

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2165576776

FWCI: 9.358

Cites: 33

Cited by: 114

Related to: 10