Work

The USA's biggest marketing event keeps getting bigger: an in-depth look at Super Bowl advertising in the 1990s

Year: 2001

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527260121725

Authors: Chuck Tomkovick, Rama Yelkur, Lori Christians

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2165771661

FWCI: 1.579

Cites: 47

Cited by: 70

Related to: 10