Work

Strategic thinking leading to private brand strategy that caters for customers shopping preferences in retail marketing

Year: 2009

Type: article

Study design: Observational Study

Abstract: Strategic thinking leading to private brand strategy that caters for customers ’ shopping preferences in retail marketing

Source: Global Journal of Business Management

DOI: 10.5897/ajbm09.248

Authors: Chen, Ching-Liang

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W2165853561

FWCI: 2.352

Cites: 46

Cited by: 18

Related to: 10