Work

Reconceptualizing brand identity in a dynamic environment

Year: 2011

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2011.07.020

Authors: Catherine da Silveira, Carmen Lages, Cláudia Simões

Institutions: Iscte – Instituto Universitário de Lisboa, NOVA School of Business and Economics, Universidade Nova de Lisboa, University of Minho

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2166028266

FWCI: 12.2

Cites: 67

Cited by: 284

Related to: 10