Work

A Marketing Approach for Customer Retention

Year: 1984

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/eb008094

Authors: Larry J. Rosenberg, John A. Czepiel

Institutions: University of Massachusetts Amherst, New York University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2166032900

FWCI: 1.516

Cites:

Cited by: 439

Related to: 10