Viral marketing: Motivations to forward online content
Year: 2009
Type: article
Study design: Observational Study
Source: Journal of Business Research
Authors: Jason Y.C. Ho, Melanie Dempsey
Institutions: Simon Fraser University, Toronto Metropolitan University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2166033352