Work

Leaders and Followers: An Exploration of the Notion of Scale-Free Networks Within a New Brand Community

Year: 2013

Type: article

Source: Journal of Sport Management

DOI: 10.1123/jsm.27.4.271

Authors: Matthew Katz, Bob Heere

Institution: The University of Texas at Austin

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2166262162

FWCI: 16.84

Cites: 39

Cited by: 94

Related to: 10