Work

Practice Prize Report—Quantifying and Improving Promotion Effectiveness at CVS

Year: 2007

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.1060.0245

Authors: Kusum L. Ailawadi, Bari A. Harlam, Jacques César, David Trounce

Institutions: Dartmouth College, CVS Health (United States)

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Dartmouth College, Division of Chemistry

OpenAlex ID: W2166426229

FWCI: 5.903

Cites: 15

Cited by: 39

Related to: 10