Work

Decline and variability in brand loyalty

Year: 1997

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/s0167-8116(97)00020-7

Authors: Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamp, Martin Mellens, Piet Vanden Abeele

Institutions: KU Leuven, Wageningen University & Research

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2166475989

FWCI: 15.99

Cites: 43

Cited by: 350

Related to: 10