Work

Empirical Study of Packaging and Its Effect on Consumer Purchasedecision in a Food and Beverages Firm

Year: 2015

Type: article

Study design: Observational Study

Source: Covenant University Repository (Covenant University)

Authors: Taiye Borishade, O.O. Ogunnaike, Joy Favour Dirisu, Prosper Onochie

Institution: Covenant University

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2166749544

FWCI: 4.143

Cites: 19

Cited by: 15

Related to: 10