Work

Media and message effects on DTC prescription drug print advertising awareness

Year: 2003

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar-43-2-180-193

Author: Martin S. Roth

Institution: University of South Carolina

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2166803392

FWCI: 9.281

Cites: 23

Cited by: 41

Related to: 10