Work

Primacy effect or recency effect? A long‐term memory test of Super Bowl commercials

Year: 2009

Type: article

Source: Journal of Consumer Behaviour

DOI: 10.1002/cb.291

Author: Cong Li

Institution: University of Miami

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2167067970

FWCI: 8.295

Cites: 18

Cited by: 85

Related to: 10