Work

The relationship between marketing strategies and performance in an economic crisis

Year: 2007

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634500710754574

Authors: Mehmet Haluk Köksal, Engin Özgül

Institutions: American University of Beirut, Dokuz Eylül University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2167070907

FWCI: 15.35

Cites: 20

Cited by: 121

Related to: 10