Work

Planung einer Integrierten Kommunikation

Year: 2009

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-8078-6_22

Author: Manfred Bruhn

Institutions: University of Basel, Technical University of Munich

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2167143728

FWCI: 3.237

Cites: 16

Cited by: 12

Related to: 10